Why is social responsibility important to a business?

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All businesses need to incorporate social responsibility to demonstrate that your company takes an interest in broader social issues even though they don’t affect your income and profit. This is your business’ time to show to everyone especially to your customers and the media that your business is concerned for the prolonging of their business functions that helps create merit for business and society.

Of course, sustainability is important to your business’ success, but it is also equally important to your customers and the planet. Communities are battling with problems that are worldwide in scope and structurally complex. Deadly diseases, persistent poverty, economic unrest and other factors are being realised as major issues by people everywhere. The business validation for corporate social responsibility is apparent and clearly identifiable.

Businesses are also socially responsible not only to the people, but also to the environment in which it operates. This concern might be involving global or local, but it does not involve your sales. Hence, if handled well, your company can get a good positive mark to your customers as they see you as socially responsible. This will give your customers positive impact to their buying decisions as they seek to make an ethical purchase.

To learn more on why social responsibility is important to business, read this article: http://www.investopedia.com/ask/answers/041015/why-social-responsibility-important-business.asp

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60+ Tools to Boost your Marketing Effectiveness

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As defined my many, marketing is the process by which companies create value for customers and build strong customer relationships. The goal of every marketer is to capture the value of customers in return. By this definition, marketing is truly vital for any business.

Having a marketing strategy is important not only for large corporations, but for Perth small and medium-sized businesses as well. In fact, it should be one of the main priorities for small business owners in order to survive and grow.

When your company is able to market effectively, it builds value in your product or service for your customers. Of course, your goal is to make as much sales as possible. Therefore, marketing has to step in and create value for your customer. If you cannot create value for your customers, it is obvious that they will not purchase from you. Sometimes they will buy from you once, but will they will definitely not come back if there is no value.

Another reason why you should consider marketing is that it helps in building customer relationships. Properly planned and implemented marketing activities are the only real way to build customer relationships and increase the number of your loyal customers who will return or even recommend your company to their families and friends.

Now you already know why you should consider marketing. To help you more, check out this article to learn some tools to help you boost your marketing effectiveness: https://www.the-entourage.edu.au/blog/60-tools-to-boost-your-marketing-effectiveness/#.WMJwOW997IV

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Signs of Unsatisfied Employees

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Proper human resource management helps you achieve the best from your workforce. When employees are unsatisfied, achieving high levels of motivation, or engagement and productivity are impossible. Or worse, they may actively look for alternative employment. Do you know which team members are seeking alternative employment and are these team members critical to your business? It is greatly important to business performance and success to understand the answer to this question.

Human Resource Management can help you to understand employee satisfaction, retain key team members and improve productivity. Identifying unsatisfied employees is easy. It can be done by simply observing them.

For employees that are dissatisfied with the organisation or are actively looking to leave, you need to assess whether these team members have the competencies that are of value to your business. Dissatisfaction normally occurs over time, with both the employee and employer becoming increasingly more frustrated with one another.

The signs and symptoms of dissatisfaction and low morale are often more subtle. However, there are common trends among unsatisfied employees that indicate you might have an issue that you need to address.

There are some common signs you can notice when your employee is already unsatisfied working for you. Check out this article for more details: http://smallbusiness.chron.com/signs-unsatisfied-employees-39411.html

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Seven 5-minute habits of self-made millionaires that could help you get rich


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Continue to Innovate Your Products, or Die a Slow Death

Product innovation is the process by which a company develops or improves their product for the consumers. These new products improve on the functionality of same products on the market. When a company do product innovation, the company’s goal is usually to give themselves an advantage over their competitors.

Continue to Innovate Your Products, or Die a Slow Death

In today’s competitive world, simply making quality products to maintain your company’s share in the market is not enough. Well, there can be an exemption to that: you can’t do product innovation to a product that cannot be improved substantially. Firms need innovative products to survive today’s competition. Consumers avoid products that are seen as out of date and not improving your products can see you lose market share.

Taking advantage to your competition is normally not easy to achieve. One way of gaining advantage over your competitors is marketing cheaper products. Companies need to reduce their production costs while increasing their production in order to be able to market cheaper products than their competitors. The other way is coming up with ideas and manpower that can make innovative products that will be better than those of their competitors.

If you want to make it possible for your product to stand out from your competitors, then you should consider innovation. However, this is not always possible what with the increased production and marketing costs and hence the need for innovative products.

For more on production innovation, check this out: https://www.entrepreneur.com/article/270222

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7 Tips For Launching A Video Marketing Strategy

Using videos to promote a product or service is a proven effective marketing strategy especially with the popularity of the internet and social networking sites. However, planning your own corporate video marketing strategy is a big responsibility whether you work for yourself or as part of a team.


Video marketing strategy is not complicated as it seems. It is in fact just like any marketing strategy, it is a rough guide on what sort of video you want to produce, for whom, what you are trying to achieve and how you are going to measure its success.

Video is soon to be an invaluable tool throughout every business. The sooner you start with your video marketing strategy, the sooner you can get that competitive advantage over your competition. However, the problem with many entrepreneurs is that they do not know how and where to start their video marketing campaign.

Starting a corporate video marketing campaign involves smart decision making. Before you start, you need to decide your end goals. You need to list down all the things that you want to achieve. Once you have done it, you need to ask yourself about the demographic of the individuals you are targeting. This will help you determine what type of videos you should use.

For more on video marketing strategies, check out this blog post from MarketingLand.com: http://marketingland.com/7-tips-launching-video-marketing-strategy-128972

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Seven 5-minute habits of self-made millionaires that could help you get rich

If you hang out with a number of successful business owner and entrepreneurs, the secrets of how to become wealthy and financially successful will be revealed to you.

Apparently, what you will realise is that becoming wealthy is a perspective shift, a change in the way you look at things, adjusting your attitude and how you spend your time, and devoting resources for your own personal advancement.

Pocketwatch wealthy suit

Today, being too young will not disqualify you from becoming money laden. It is best to start early, but reaching your middle aged life past your twenties does not put a stop sign on the path to financial success. Also, you should accept the advantages of being young fully. Being young is indeed having the upper hand compared to others, and will be your biggest edge as you utilize it in various means. Once you start to make excuses on why you cannot reach your financial goals, this will be tantamount to defeat.

Keep in mind that your future is the best type of investment you can ever make. Devote enough time to reading, say half an hour each day, scour the internet for sources of helpful information all while pursuing to find experts who can teach you and mentor you. Not only should you gain expertise in your given industry, but you also must progress into a well-adept professional confident to discuss topics be it on sports, finance or politics.

For more tips on how you get rich, read this article from Business Insider Australia: http://www.businessinsider.com.au/5-minute-habits-that-could-help-you-get-rich-2016-6#/#tell-yourself-you-deserve-to-be-rich-7

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