Using videos to promote a product or service is a proven effective marketing strategy especially with the popularity of the internet and social networking sites. However, planning your own corporate video marketing strategy is a big responsibility whether you work for yourself or as part of a team.
Video marketing strategy is not complicated as it seems. It is in fact just like any marketing strategy, it is a rough guide on what sort of video you want to produce, for whom, what you are trying to achieve and how you are going to measure its success.
Video is soon to be an invaluable tool throughout every business. The sooner you start with your video marketing strategy, the sooner you can get that competitive advantage over your competition. However, the problem with many entrepreneurs is that they do not know how and where to start their video marketing campaign.
Starting a corporate video marketing campaign involves smart decision making. Before you start, you need to decide your end goals. You need to list down all the things that you want to achieve. Once you have done it, you need to ask yourself about the demographic of the individuals you are targeting. This will help you determine what type of videos you should use.
For more on video marketing strategies, check out this blog post from MarketingLand.com: http://marketingland.com/7-tips-launching-video-marketing-strategy-128972