As defined my many, marketing is the process by which companies create value for customers and build strong customer relationships. The goal of every marketer is to capture the value of customers in return. By this definition, marketing is truly vital for any business.
Having a marketing strategy is important not only for large corporations, but for small and medium-sized businesses as well. In fact, it should be one of the main priorities for small business owners in order to survive and grow.
When your company is able to market effectively, it builds value in your product or service for your customers. Of course, your goal is to make as much sales as possible. Therefore, marketing has to step in and create value for your customer. If you cannot create value for your customers, it is obvious that they will not purchase from you. Sometimes they will buy from you once, but will they will definitely not come back if there is no value.
Another reason why you should consider marketing is that it helps in building customer relationships. Properly planned and implemented marketing activities are the only real way to build customer relationships and increase the number of your loyal customers who will return or even recommend your company to their families and friends.
Now you already know why you should consider marketing. To help you more, check out this article to learn some tools to help you boost your marketing effectiveness: https://www.the-entourage.edu.au/blog/60-tools-to-boost-your-marketing-effectiveness/#.WMJwOW997IV