Continue to Innovate Your Products, or Die a Slow Death

Product innovation is the process by which a company develops or improves their product for the consumers. These new products improve on the functionality of same products on the market. When a company do product innovation, the company’s goal is usually to give themselves an advantage over their competitors.

Continue to Innovate Your Products, or Die a Slow Death

In today’s competitive world, simply making quality products to maintain your company’s share in the market is not enough. Well, there can be an exemption to that: you can’t do product innovation to a product that cannot be improved substantially. Firms need innovative products to survive today’s competition. Consumers avoid products that are seen as out of date and not improving your products can see you lose market share.

Taking advantage to your competition is normally not easy to achieve. One way of gaining advantage over your competitors is marketing cheaper products. Companies need to reduce their production costs while increasing their production in order to be able to market cheaper products than their competitors. The other way is coming up with ideas and manpower that can make innovative products that will be better than those of their competitors.

If you want to make it possible for your product to stand out from your competitors, then you should consider innovation. However, this is not always possible what with the increased production and marketing costs and hence the need for innovative products.

For more on production innovation, check this out:

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7 Tips For Launching A Video Marketing Strategy

Using videos to promote a product or service is a proven effective marketing strategy especially with the popularity of the internet and social networking sites. However, planning your own corporate video marketing strategy is a big responsibility whether you work for yourself or as part of a team.


Video marketing strategy is not complicated as it seems. It is in fact just like any marketing strategy, it is a rough guide on what sort of video you want to produce, for whom, what you are trying to achieve and how you are going to measure its success.

Video is soon to be an invaluable tool throughout every business. The sooner you start with your video marketing strategy, the sooner you can get that competitive advantage over your competition. However, the problem with many entrepreneurs is that they do not know how and where to start their video marketing campaign.

Starting a corporate video marketing campaign involves smart decision making. Before you start, you need to decide your end goals. You need to list down all the things that you want to achieve. Once you have done it, you need to ask yourself about the demographic of the individuals you are targeting. This will help you determine what type of videos you should use.

For more on video marketing strategies, check out this blog post from

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